Quizzes are proving to be a powerful lead generation tool – fun, interactive, and high-converting. Our latest campaign using involveme.co.nz paired a quiz with a prize draw and achieved incredible engagement while supporting rescue helicopters. It’s a win-win: great leads for you, and real value for your audience.
We’re always on the lookout for innovative ways to help businesses engage prospects and convert them into qualified leads. Our latest tool? Quizzes.
We recently launched a campaign using involveme.co.nz that combines a fun quiz with a prize draw – supporting four amazing rescue helicopters in the process. The results have been impressive:
- High engagement
- Easy opt-ins
- Great data on potential leads
Why quizzes work
Quizzes are interactive, easy to share, and feel less like a sales pitch. They give your audience value upfront – whether it’s testing their knowledge, solving a problem, or entering a draw. In return, you get:
- Contact details
- Insights into what they need or want
- A warmer lead who has already interacted with your brand
A real-world example
We used involveme.co.nz to create a custom quiz for our rescue helicopter campaign. People answer a few quick questions and go into the draw to win a $250 prize that is relevant to the target audience and quiz content. The format has been a hit, especially when promoted via Facebook ads. This allows us to capture leads for email marketing and telemarketing purposes for our clients.
Wee bit curious?
Whether you’re in IT, fundraising, real estate, or something else – quizzes can be tailored to your niche. Let’s chat about how we can build one that fits your business and lead generation goals.